Bic flex3 Hybrid Sensitive
MEXICO
BIC is the 2nd player in the men’s shaver category. The Bic Flex 3 Hybrid Sensitive brand believes that product attributes have low awareness, and the brand needs to improve performance perception. Mx Insiders testimonies & share of voice are turning around the conversion funnel by providing detailed experiences upon usage.
THE BRIEF
Bic Flex 3 Hybrid Sensitive is for men from 24 to 40 years, who use blades or razors, with sensitive skin. Bic Flex is a 3-blade segment that comes with advanced technology not only on the grip but also on the blades. Its flexible blade technology adapts to the curves of your skin for a close, extra-smooth shave which is one of the most important points of difference.
THE APPROACH
We selected 100 men, 24 to 40 years old, that were looking for benefits such as a shaver that would not irritate their skin, a long-lasting razor and one that would leave their skin soft after shaving. Insiders received continuous information through e-mail, WhatsApp & Social Media posts (FB & Instagram).




THE STRATEGY
An amazing response during just one week in which we could run the recruitment phase. During the next 7 weeks gathered all the testimonials at “theInsidersnet.com” & also at Amazon.
HIGHLIGHTS
Participants response was amazing with all social media posts on Instagram, Facebook, Twitter, TikTok and YouTube. It generated 369K impressions and 1,800 TikTok visualizations with 7% engagement.
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Want to grow sales with Insiders UGC?
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