Bic flex3 Hybrid Sensitive
MEXICO
BIC is the 2nd player in the men’s shaver category. The Bic Flex 3 Hybrid Sensitive brand believes that product attributes have low awareness, and the brand needs to improve performance perception. Mx Insiders testimonies & share of voice are turning around the conversion funnel by providing detailed experiences upon usage.
THE BRIEF
Bic Flex 3 Hybrid Sensitive is for men from 24 to 40 years, who use blades or razors, with sensitive skin. Bic Flex is a 3-blade segment that comes with advanced technology not only on the grip but also on the blades. Its flexible blade technology adapts to the curves of your skin for a close, extra-smooth shave which is one of the most important points of difference.
THE APPROACH
We selected 100 men, 24 to 40 years old, that were looking for benefits such as a shaver that would not irritate their skin, a long-lasting razor and one that would leave their skin soft after shaving. Insiders received continuous information through e-mail, WhatsApp & Social Media posts (FB & Instagram).
THE STRATEGY
An amazing response during just one week in which we could run the recruitment phase. During the next 7 weeks gathered all the testimonials at “theInsidersnet.com” & also at Amazon.
HIGHLIGHTS
Participants response was amazing with all social media posts on Instagram, Facebook, Twitter, TikTok and YouTube. It generated 369K impressions and 1,800 TikTok visualizations with 7% engagement.
Want to grow sales with Insiders UGC?
Want to grow sales with Insiders UGC?
Check more stories
See more +
Google Pixel Watch
View case study +
Within hours of Google’s launch announcement, Insiders E-Commerce UGC campaign went live in Australia for the Google Pixel Watch. Our Aussie community created detailed and helpful reviews on a key retailer site.
Starbucks introduced two varieties of plant-based coffee drinks in The Netherlands. The products were launched at the peak of the COVID-19 lockdowns making sampling almost impossible. Insiders Social Media UGC came up with an exciting solution that would boost up awareness and drive trial at the same time.
Insiders success stories
See more +
Google Pixel Watch
View case study +
Within hours of Google’s launch announcement, Insiders E-Commerce UGC campaign went live in Australia for the Google Pixel Watch. Our Aussie community created detailed and helpful reviews on a key retailer site.
Starbucks introduced two varieties of plant-based coffee drinks in The Netherlands. The products were launched at the peak of the COVID-19 lockdowns making sampling almost impossible. Insiders Social Media UGC came up with an exciting solution that would boost up awareness and drive trial at the same time.