Impulse purchases are a big and important aspect of consumer behavior that can significantly increase sales and brand loyalty. For marketing leaders at major corporations like LG or Samsung, or any of the Home Appliances industry, understanding the psychological...

We’re already in February, and social media platforms continue to innovate and adapt to the fast-paced digital landscape. This year, the focus is on enhancing user-generated content (UGC) and integrating seamless shopping experiences. Here’s a look at the latest...

Understanding how Gen Z discovers new products is crucial for brands aiming to stay relevant. This generation, born between 1997 and 2012, is reshaping the consumer landscape with their unique preferences and behaviors. Let’s dive into the platforms and tools they...

Launching a new product is an exciting journey, filled with anticipation but to ensure your product makes a splash in the market, it’s crucial to have a well-thought-out strategy. We thought of ten essential tips that we think will help you navigate your product...

At this point we all know in this “digital age” product reviews have become a cornerstone of consumer decision-making. Whether it’s a new smart fridge, a high-definition TV, or a powerful vacuum cleaner, reviews play a crucial role in customer perceptions and guiding...

Black Friday, a shopping event that traditionally kicks off the holiday shopping season, is set for Friday, November 29, 2024. With the day around the corner, it’s crucial to understand how consumers make their purchase decisions. With an abundance of deals and offers...

The pet e-commerce industry is experiencing unprecedented growth, transforming the way pet owners shop for their furry friends. If you haven’t been paying attention, now is the time to take notice of just how significant this sector has become.[dsm_lottie...

As summer vacations wind down, the anticipation of a new academic year starts. Students, parents, and educators prepare for the back-to-school rush. Amidst this hustle, user-generated content (UGC) emerges as a silent hero, shaping the way we shop and...

Today, we’re taking a look into a couple of the consumer trends of the first half of 2024 that have caught our eye. Buckle up, because there are some surprising shifts that you need to know about!Steady Spending Patterns In a twist from previous years, consumer...