Bic Soleil Click Sensitive
MEXICO
The female segment is driven by Bic Soleil & Mexico is the country with highest over index for women’s shavers.
THE BRIEF
This razor is specially design for women from 18 to 35 years, SEL C+, C; Who use blades or razors with sensitive skin or prone to irritation.
Claim or tone referring to all of them like “you all shine”. Product comes in a very colorful 4pack.
THE APPROACH
BIC campaign recruited women from 18 to 35 years, SEL C+, C willing to provide feedback on their shaving experience. We selected 100 women out of 361 hand raisers in just one week recruitment. They were driven to Amazon website to purchase the product. We contacted the Insiders by e-mail & WhatsApp and Social Media Posts (FB & Instagram)
THE STRATEGY
This was a fun but also challenging campaign and women shared their tips on how to use razors. Mexico’s culture on women shaving is kind of taboo but it took less than 5 weeks to receive all the testimonies and reviews.
HIGHLIGHTS
Amazon reviews were above 80 words on average and 59% with pictures and 8% with videos. Rating reached was 4.9 stars/5.
Engagement was 23% with 141 social media posts, 39.8M impressions & 5,288 TikTok visualizations.
Want to grow sales with Insiders UGC?
Want to grow sales with Insiders UGC?
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