GOLD BOLD LOTION
USA
Insiders Shelf-Accelerator campaign went live in the US for Gold Bond to support their new packaging at Walmart. Our US community drove verified sales and shared insightful, detailed reviews on the Walmart.com
THE BRIEF
Gold Bond offers high-performance skincare for real life so you can be your best while keeping your skin at its best.
To get shoppers purchasing and talking about Gold Bonds Age Renew/Healing/Specialty SKUs at Walmart, Sanofi chose the Insiders Shelf-Accelerator solution. Partnering with their key retailer Walmart, our objective was to encourage shoppers to go in-store or purchase online while generating detailed reviews and content.
THE APPROACH
The Gold Bond campaign was launched in February 2023. Our US Insiders community consistently participates in CPG campaigns and within days of launch, we had a tremendous number of subscriptions to the campaign. We applied several target filters to get the most qualified insiders who purchased the Gold Bond product and started their Word of Mouth mission.
THE STRATEGY
We created an informative and engaging experience for the selected Insiders in the campaign to use Gold Bond in their daily lives and build advocacy. Their experience is amplified through UGC and reviews.
We moderated the reviews and encouraged Insiders to share their experiences through detailed reviews on the brand’s key e-retailer.
HIGHLIGHTS
Over the 5-week campaign, we over-delivered on the Review content by more than 167% and got a high average Rating of 4.7/5 across 5 SKUs.
The most impressive achievement of the campaign was securing the “Most helpful positive review” and claiming the Top 5 reviews across all product pages. Recent studies by Yotpo (2021) reveal that a mere 5% of consumers venture onto the second page to find what they’re looking for. Understanding the significance of high-quality and informative reviews in these sections of a product page, we prioritize delivering high-quality content to enhance customer experiences.
Want to grow sales with Insiders UGC?
Want to grow sales with Insiders UGC?
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