Kenwood Go
SWITZERLAND
Kenwood introduced Kenwood Go in 2024, setting a new standard in home cooking and baking. Designed to be the ultimate everyday kitchen companion, Kenwood Go combines high performance, simplicity, and style in one compact, durable, and intuitive appliance. Its innovative design provides more space to work, making it the perfect tool for anyone looking to elevate their baking experience while enjoying the ease and convenience of modern kitchen technology.
THE BRIEF
Our brief was to build trust and engagement through authentic reviews and ratings immediately following the product launch. Consumer opinions play a key role in purchase decisions, and positive, helpful reviews can significantly impact both sales and product visibility. By encouraging satisfied customers to share their experiences, we aimed to drive momentum, improve product rankings, and create opportunities for promotions, ultimately boosting Kenwood Go’s success in the market.
THE APPROACH
We launched the Kenwood Go campaign in Switzerland, and within a short period of time, we saw an overwhelming response from food-savvy Insiders eager to test the new product.
We were able to select the most qualified personas for the campaign, ensuring the feedback and content generated were both authentic and impactful. This led to a significant buzz around Kenwood Go, highlighting its capability and versatility in the kitchen. The level of interaction with the product exceeded expectations, providing valuable insights and driving the success of the campaign.
THE STRATEGY
We created an engaging and exciting opportunity for our Insiders by tapping into the emotional side of cooking. We highlighted Kenwood Go as the perfect tool for creating a variety of recipes, showcasing its high quality and compact design, making it an ideal fit for any home. This key feature created a lot of excitement and anticipation around the product.
To empower our Insiders, we provided them with detailed product training, ensuring they were equipped with the knowledge to write comprehensive reviews. The result? An impressive number of authentic contents that not only celebrated Kenwood Go but also fostered a stronger connection between the brand and its community.
HIGHLIGHTS
During the 4-week campaign, we exceeded our review content goals by 114%, with UGC featured in 90% of the reviews. The average rating achieved was 5.0, and the average word count for the reviews exceeded 121 words, compared to organic reviews.
Want to grow sales with Insiders UGC?
Want to grow sales with Insiders UGC?
Check more stories
See more +
Google Pixel Watch
View case study +
Within hours of Google’s launch announcement, Insiders E-Commerce UGC campaign went live in Australia for the Google Pixel Watch. Our Aussie community created detailed and helpful reviews on a key retailer site.
Starbucks introduced two varieties of plant-based coffee drinks in The Netherlands. The products were launched at the peak of the COVID-19 lockdowns making sampling almost impossible. Insiders Social Media UGC came up with an exciting solution that would boost up awareness and drive trial at the same time.
Insiders success stories
See more +
Google Pixel Watch
View case study +
Within hours of Google’s launch announcement, Insiders E-Commerce UGC campaign went live in Australia for the Google Pixel Watch. Our Aussie community created detailed and helpful reviews on a key retailer site.
Starbucks introduced two varieties of plant-based coffee drinks in The Netherlands. The products were launched at the peak of the COVID-19 lockdowns making sampling almost impossible. Insiders Social Media UGC came up with an exciting solution that would boost up awareness and drive trial at the same time.