L’Oréal Paris UV Defender
Brazil
Throughout the recruitment phase, we got more than 3,600 hand raisers to fill the 500 spots for the L’Oréal Paris UV Defender Campaign. The Insiders who were selected had to buy the product on Amazon.com and, after sending their detailed and honest reviews to our platform and to the e-commerce, were fully reimbursed for the purchase.
THE BRIEF
L’Oréal Paris UV Defender has been in the market for a couple of years, but recently the brand launched the tinted and fluid version of the product, which was the star of our campaign.
When the Campaign started there were 2 ratings on the product page on Amazon and no reviews.
THE APPROACH
Among our Insiders, we looked for the ones who were already heavy users of the category and willing to buy the product to participate in the campaign.
THE STRATEGY
Campaigns that demand purchases are still challenging in Brazil because our database is still getting used to them. Despite of it, we managed to generate all the purchases that were intended for the Campaign and in less than a month we achieved our KPI which was 300 honest reviews on the e-commerce.
HIGHLIGHTS
Out of the 450 reviews that are currently on Amazon.com, 437 came from our Insiders.
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Want to grow sales with Insiders UGC?
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