Maybelline Los Favoritos de Maca García
Mexico
Maybelline launched a 3 bundle-kit with a well-known Mexican actress as the spokesperson. Including 3 of their best products (2 of them had campaigns with The Insiders during their launches). The objective was clear, to give more visibility to this kit and take advantage of the holiday season to promote it, as well as to recommend buying it as a gift for friends or family.
THE BRIEF
Focused on GEN Z, the first challenge for this campaign was the fact that it was the 1st Maybelline bundle. The clear intention to increase sales was the perfect opportunity for Maybelline to try for the first time this kind of collaboration for a kit with top products. We have experience with makeup and especially with Maybelline, we know the products after 2 previous campaigns.
THE APPROACH
The day after announcing the campaign, we received almost 4 times the number of registrations required for this campaign. We carefully selected 100 Insiders who were a perfect fit to try this product and share their experience on Amazon and social media. In just 2 days all these 100 Insiders purchased their kit on Amazon.
THE STRATEGY
People were able to test the product. They are always encouraged to leave their testimonial on the landing page created for this campaign and then guided to leave their review of the product on Amazon. Throughout the campaign they were inspired to create UGC of the product, showing their experience on Instagram and TikTok. They did unboxings, tested the makeup products, made video reviews, showed results after using the products, and gave great visibility to “Los Favoritos de Maca” as they also used the hashtags created especially for this campaign. The whole process was smooth, no delays, with clear and precise information, our Insiders already knew the products well and understood what we expected from them, they do it so naturally that they always end up giving more than what we want from them.
HIGHLIGHTS
The campaign lasted 4 weeks and was a success. With a 100% conversion rate, we got 100 reviews on Amazon with a 4.9 rating and posted +133 UGC on Instagram and TikTok, completing 148% of the KPI for this campaign. +151.4K people were able to see the content related to Los Favoritos de Maca in all social media and +7.7K likes from people who reacted positively to the content.
We achieved 121 words on average per review, and an increase of 39 positions on Amazon for the makeup sets ranking. This has translated into an increase in organic reviews for the product on Amazon and an 82% repurchase intent for the next 3-6 months from our Insiders.
Want to grow sales with Insiders UGC?
Want to grow sales with Insiders UGC?
Check more stories
See more +
Google Pixel Watch
View case study +
Within hours of Google’s launch announcement, Insiders E-Commerce UGC campaign went live in Australia for the Google Pixel Watch. Our Aussie community created detailed and helpful reviews on a key retailer site.
Starbucks introduced two varieties of plant-based coffee drinks in The Netherlands. The products were launched at the peak of the COVID-19 lockdowns making sampling almost impossible. Insiders Social Media UGC came up with an exciting solution that would boost up awareness and drive trial at the same time.
Insiders success stories
See more +
Google Pixel Watch
View case study +
Within hours of Google’s launch announcement, Insiders E-Commerce UGC campaign went live in Australia for the Google Pixel Watch. Our Aussie community created detailed and helpful reviews on a key retailer site.
Starbucks introduced two varieties of plant-based coffee drinks in The Netherlands. The products were launched at the peak of the COVID-19 lockdowns making sampling almost impossible. Insiders Social Media UGC came up with an exciting solution that would boost up awareness and drive trial at the same time.