MOWI
France
THE BRIEF
Mowi is a brand of premium sustainable salmon. Did you know that each MOWI salmon is hand-picked carefully to ensure quality and color? Each slice and fillet is prepared with care and industry expertise. In France, the brand launched two new products in 2020 – Mowi Pure and Mowi Pure Smoked Salmon.
The brief was to share the amazing story of MOWI with French consumers and inspire them with “phenomenal variety of ways to prepare and consume salmon”. Insiders Social Media UGC solution was picked to do exactly that.
THE APPROACH
We knew from the onset that working with targeted micro influencers, from our own Insiders community, was the way to go. With careful selection we identified 45 micro influencers who had the interest and creative vision to bring the MOWI story to life and share it with their audiences.
THE STRATEGY
Each micro influencer received a curated box with MOWI Pure and Mowi Pure Smoked Salmon, tools for creative inspiration and guidelines from our team. We maintained very close contact with the micro influencers to ensure they have th best product experience. Putting their creative hats on, these micro influencers created some fantastic work across social media.
HIGHLIGHTS
Wow! This 3-week campaign over delivered every single KPI we set. What we loved the most, however, was the creativity and execution of the Insiders in the campaign.
Creating more than 300 pieces of content on Instagram, we calculated an estimated reach of over 700k with more than 10% Engagement Rate! That’s amazing, isn’t it?
Want to grow sales with Insiders UGC?
Want to grow sales with Insiders UGC?
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