Oreo® Frozen Treats
USA
Insiders Shelf-Accelerator campaign went live in the US for Oreo® Frozen Treats to support their holiday program at Walmart. Our US community drove verified sales and shared insightful, detailed reviews on the Walmart.com
THE BRIEF
Now you can enjoy the iconic flavor of OREO® cookies right from your freezer! Whether you prefer scoops, sandwiches, bars, or cones, there’s a new twist on your favorite treat. To get shoppers purchasing and talking about Oreo® Frozen Treats at Walmart, Mondelez chose the Insiders Shelf-Accelerator solution. Partnering with their key retailer Walmart, our objective was to encourage shoppers to go in-store or purchase online while generating detailed reviews and content.
THE APPROACH
In November 2022, the Oreo® Frozen Treats campaign was launched. Our dedicated community of US Insiders is actively engaged in CPG campaigns and within days, we witnessed a significant number of subscriptions. To ensure we selected the most qualified Insiders, we applied various target filters. These Insiders then purchased the Oreo® Frozen Treats and started their Word of Mouth mission.
THE STRATEGY
We created an informative and engaging experience for the selected Insiders in the campaign to use Oreo® Frozen Treats in their daily lives and build advocacy. Their experience is amplified through UGC and reviews.
We moderated the reviews and encouraged Insiders to share their experiences through detailed reviews on the brand’s key e-retailer.
HIGHLIGHTS
Over the 6 week campaign, we over-delivered on the Review content by more than 300% and got a high average rating of 4.5/5 across 4 SKUs.
Thanks to our campaign efforts, we successfully influenced the positioning of the OREO® Frozen Dairy Dessert Cones Walmart product page, securing an impressive #8 spot on Google for the long-tail keyword “oreo ice cream”. Our reviews played a pivotal role in generating fresh and impactful content, which significantly contributed to Google’s ranking algorithm¹. The insightful reviews provided by our Insiders played a part in leveraging the long-tail keyword from their feedback. It’s worth noting that long-tail keywords exhibit a 3-6% higher click-through rate (CTR) compared to broader searches and face less competition than shorter keywords¹. However, it’s important to mention that as of now, a search for the keyword no longer lists the OREO® Frozen Dairy Dessert Cones Walmart product page on the first page of results.
Want to grow sales with Insiders UGC?
Want to grow sales with Insiders UGC?
Check more stories
See more +
Google Pixel Watch
View case study +
Within hours of Google’s launch announcement, Insiders E-Commerce UGC campaign went live in Australia for the Google Pixel Watch. Our Aussie community created detailed and helpful reviews on a key retailer site.
Starbucks introduced two varieties of plant-based coffee drinks in The Netherlands. The products were launched at the peak of the COVID-19 lockdowns making sampling almost impossible. Insiders Social Media UGC came up with an exciting solution that would boost up awareness and drive trial at the same time.
Insiders success stories
See more +
Google Pixel Watch
View case study +
Within hours of Google’s launch announcement, Insiders E-Commerce UGC campaign went live in Australia for the Google Pixel Watch. Our Aussie community created detailed and helpful reviews on a key retailer site.
Starbucks introduced two varieties of plant-based coffee drinks in The Netherlands. The products were launched at the peak of the COVID-19 lockdowns making sampling almost impossible. Insiders Social Media UGC came up with an exciting solution that would boost up awareness and drive trial at the same time.