Online Reviews wield immense influence over consumer choices, especially in Australia. Our team embarked on a comprehensive study, engaging over 300 Australian shoppers, to unveil the profound impact of Reviews. The insights we’ve gathered are not just informative but also actionable, offering valuable strategies to enhance e-commerce conversion rates.
Here are the key highlights from our study:
Online Shopping Boom
The pandemic has led to a significant surge in online shopping, with 88% of Australian consumers now actively making online purchases.
Trust in Reviews
Online Reviews play a pivotal role in consumer decision-making. A staggering 84% of consumers regularly consult reviews before buying a product.
Quantity and Quality
Consumers typically read between 4 to 10 Reviews before deciding. Brands should aim to accumulate a minimum of 50 Reviews per product, particularly in high-involvement categories, to boost conversion rates.
Product Ratings Matter
Products with Ratings below 3.5 stars are often avoided by consumers, highlighting the importance of maintaining a positive product rating.
Verified Buyer Reviews
Consumers trust Reviews from verified buyers, with a majority considering them crucial in shaping purchase decisions.
Local Reviews Preferred
More than 60% of consumers trust Reviews from fellow Australians over Reviews from other countries.
For a deeper dive into our study, feel free to read our full report here.