Highly Engaged Brand Advocates and Nano-influencers to broadcast experiences in conversations and online
Drive targeted trial & awareness at scale, establish industry relevance and strengthen social credentials.
Overcome superiority barriers and generate new consumers through consumer-to-consumer brand conversations about Ariel Liquid Concentrate
Targeted recruitment based on pet profile (junior, senior, dry food,..) to cover all SKU with relevant product reviews.
Break credibility barriers by activating a target group of Insiders and engaging them in the brand experience while converting them to brand advocates
Recruit engaged and educated consumers for helpful reviews. Set and forget program to cure and monitor Amazon rating.