Jimmy Dean®
USA
Insiders Shelf-Accelerator campaign went live in the US for Jimmy Dean® to support their new breakfast innovations at Walmart. Our US community drove verified sales and shared insightful, detailed reviews on the Walmart.com
THE BRIEF
Jimmy Dean® Brand’s commitment to quality and signature blend of seasonings is what sets their products apart from the rest. To get shoppers purchasing and talking about Jimmy Dean’s® 4 new breakfast innovations at Walmart, Tyson chose the Insiders Shelf-Accelerator solution. Partnering with their key retailer Walmart, our objective was to encourage shoppers to go in-store or purchase online while generating detailed reviews and content.
THE APPROACH
The Jimmy Dean® campaign was launched in August 2021. Our US Insiders community consistently participates in CPG campaigns and within days of launch, we had an impressive number of subscriptions to the campaign. We applied several target filters to get the most qualified insiders who purchased the Jimmy Dean® products and started their Word of Mouth mission.
THE STRATEGY
We created an informative and engaging experience for the selected Insiders in the campaign to use Jimmy Dean® in their daily lives and build advocacy. Their experience is amplified through UGC and reviews.
We moderated the reviews and encouraged Insiders to share their experiences through detailed reviews on the brand’s key e-retailer.
HIGHLIGHTS
Throughout our 5-month campaign, we went above and beyond expectations by exceeding the Review content target by an impressive 113%. Additionally, we achieved an average rating of 4.5/5 for 2 SKUs.
One of the remarkable highlights of this campaign was our ability to maintain the coveted title of “Most helpful positive review” even after 1.5 years for the Jimmy Dean® Pork Sausage, Egg & Cheese Breakfast Nuggets. Recent Studies conducted by Power Reviews in 2021 reveal that consumers who sort reviews by most helpful have a conversion lift of 200%*
*https://www.powerreviews.com/insights/2021-ugc-conversion-impact-analysis/
Want to grow sales with Insiders UGC?
Want to grow sales with Insiders UGC?
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